Tag Archives: torquay tourism

What makes tourists come to Torbay?

Torquay Marina 7

Torquay Marina

What makes you choose to buy something new or go on holiday to somewhere different? From chocolates to cars to flights you only have to switch on the TV to see how major companies promote themselves. A resort like Torbay is in the same league as big business. Tourism locally has a turnover of 430 million and employs 11,500 people. The only difference is that it isn’t Torbay plc but a fragmented industry of over a thousand small businesses and so there is no multimillion pound marketing budget. In fact if you added up everyone’s marketing money it would run into millions but each business spends their money separately with little national impact. This is why Destination Marketing is so important. Continue reading